Indian Folk Culture: A Tapestry of Diversity

Introduction – From India to Bharat, the Journey of Self-Identity (1947–2025)

Our Culture System Building Part 2

Gajanan L. Bhonde

8/14/20255 min read

How India Moved on to Bharat: Our Own Cultural Identity (1947–2025)

Introduction—From India to Bharat, the Journey of Self-Identity

Introduction – The Story Beyond a Name

Image suggestion: Vintage 1947 independence celebration photo
Caption: “15th August 1947—A nation reborn”

When India became independent in 1947, the tricolor rose high over the Red Fort, but the journey of rediscovering the soul of the nation had only just begun. “India” was the name recognized by the world, but in the hearts of millions, the land was always Bharat—a civilizational identity rooted in thousands of years of history.

From 1947 to 1998, India focused on rebuilding, surviving, and finding its place on the global stage. From 1998 to 2025, the nation’s self-image began to shift — blending economic strength with cultural revival, and in recent years, moving toward proudly embracing the name Bharatvarsh.

In 1947, when India became free from British colonial rule, the country stood at the crossroads of past glory and modern nation-building. The name “India” was internationally recognized, but the soul of this nation has always been “Bharat.” Over the decades, the journey from post-colonial rebuilding to cultural reassertion has been a story of rediscovering roots while embracing change.

Between 1947 and 1998, India was in a constant search for balance—developing democracy, industry, education, and economy while holding on to its traditions. From 1998 to 2025, especially in the last decade, the idea of “Bharatvarsh” as a civilizational identity has gained momentum, led by a strong emphasis on indigenous pride, global leadership, and cultural revivalism under Prime Minister Narendra Modi.

This is not just politics; it’s the story of a nation returning to its original name, values, and heritage.

Part 1 – 1947 to 1998: Building a New India, Remembering Old Bharat

The Post-Independence Phase (1947–1964)

When India became independent in 1947, the focus was on survival, stability, and unity. The trauma of Partition had left deep wounds, and the leadership under Jawaharlal Nehru aimed to build a modern, secular democracy while keeping a socialist economic framework.

  • Culture’s Position: Traditional Indian arts, classical music, dance, and regional languages were preserved but not promoted as a unifying national brand. The term “Bharat” existed in the Constitution, but the world knew us mainly as “India.”

  • Identity Struggle: We were proud of our heritage but equally keen to appear “modern” in the Western sense. English became the language of administration, and much of the global identity was shaped by Western recognition.

The Green Revolution & Cultural Preservation (1965–1984)

India faced wars with China (1962) and Pakistan (1965, 1971) but emerged resilient. The 1971 victory in the Bangladesh Liberation War boosted national pride. At the same time, cultural preservation efforts quietly continued:

  • Doordarshan began showcasing epics like Ramayan and Mahabharat.

  • All India Radio promoted classical music and folk culture.

  • The Indian Council for Cultural Relations (ICCR) expanded cultural diplomacy.

Yet, “Bharat” remained more of an emotional word than a political or global identity.

Economic Challenges and Cultural Globalization (1984–1998)

The late 1980s and 1990s saw liberalization begin to take shape. India opened its economy in 1991, allowing global brands, media, and technology to enter. Bollywood went international, Indian cuisine spread globally, and yoga became a health trend abroad.

However, the 1990s also saw a growing movement to reclaim ancient heritage. The Ram Janmabhoomi movement in Ayodhya brought Hindu civilizational pride into political discourse. The seeds of “Bharat as Bharatvarsh” were planted, but still awaiting full bloom.

Part 2 – 1998 to 2025: From Rising Power to Bharatvarsh

The Strategic Shift (1998–2014)

In 1998, the Pokhran-II nuclear tests under Atal Bihari Vajpayee marked India’s arrival as a confident nation willing to assert itself. Vajpayee’s leadership brought Hindi poetry into politics, emphasized cultural pride, and strengthened the economy. The IT boom put India on the global map as a brain powerhouse.

During this period:

  • Diaspora Power: Indian communities abroad grew stronger, promoting cultural festivals like Diwali and Holi in Western cities.

  • Heritage Revival: Government and private initiatives started restoring temples, forts, and ancient sites.

  • Cultural Diplomacy: Yoga Day proposals began gaining momentum.

Yet, the country was still operating under a “development-first, culture-second” policy framework.

The Modi Era (2014–2025): Bharatvarsh on the Global Stage

2014–2025: Modi Bharatvarsh – Pride with Purpose

Image suggestion: PM Modi at the G20 Summit with “Bharat” nameplate
Caption: “Bharat at the global stage – G20 Summit”

With Narendra Modi’s leadership in 2014, cultural pride became a central pillar of governance. The focus was not just economic growth, but also civilizational revival.

Milestones in the Modi Era:

  1. International Yoga Day (2015) – UN recognition of yoga as Bharat’s gift to the world.

  2. Ram Mandir in Ayodhya (2024) – A centuries-old dream realized.

  3. Kashi Vishwanath Corridor & Kedarnath Redevelopment – Pilgrimage heritage revived.

  4. Promotion of Regional Languages – More emphasis on mother tongues in education.

  5. Make in India & Atmanirbhar Bharat – Self-reliance tied to cultural roots.

  6. G20 Presidency (2023) – India presented as the voice of the Global South, showcasing its traditions.

When Narendra Modi took office in 2014, the focus shifted to blending economic growth with cultural pride. The term “Bharat” began gaining official and symbolic use domestically and internationally.

Key cultural identity milestones under Modi

International Yoga Day (First celebrated on 21 June 2015, recognized by the UN) – positioned yoga as Bharat’s gift to the world.

  1. Temple & Heritage Restorations – Kashi Vishwanath Corridor, Ram Mandir in Ayodhya, Somnath renovations, and Kedarnath redevelopment.

  2. Promotion of Native Languages – Push for Hindi and regional languages in education, administration, and technology.

  3. Swadeshi & Make in India – Cultural identity tied to self-reliance, echoing ancient Swadeshi ideals.

  4. G20 Presidency 2023 – Presented as the voice of the Global South with Indian traditions in the spotlight.

  5. Renaming & Symbolism – “Bharat” emphasized in official G20 documents, highlighting civilizational identity over colonial naming.

Bharat in the Global Mind

By 2025, “Bharat” is not just an alternative name — it’s a brand of identity:

  • Known for a 5000-year-old culture.

  • Leader in sustainable practices, Ayurveda, and philosophy.

  • Celebrated in diaspora-led cultural festivals worldwide.

By 2025, Bharat is no longer just a poetic or nostalgic term. It is a brand of civilization with:

  • A 5000-year-old history of philosophy, art, and science.

  • A strong diaspora shaping policies in countries like the US, UK, Canada, and Australia.

  • Leadership in global conversations on sustainability, Ayurveda, and cultural preservation.

Part 3 – India vs Bharat: The Future of Our Identity

The Road Ahead: From Name to Narrative

The journey from “India” to “Bharat” is not about erasing history; it’s about reclaiming continuity. It says we can:

  • Be modern without losing our roots.

  • Be global without forgetting our heritage.

  • Lead the future while honouring the past.

As Bharatvarsh enters the next chapter, the world watches a nation that refuses to be defined solely by its colonial chapter, but instead by its civilizational saga.

The journey from “India” to “Bharat” is not about rejecting modernity; it’s about anchoring modern progress in ancient values. Post-1947, the nation prioritized political stability and economic growth. Post-1998, it balanced this with cultural pride. Post-2014, under Modi, “Bharatvarsh” has become a conscious, strategic identity — both at home and abroad.

Conclusion – The Return to Roots

From 1947 to 1998, India built its foundation. From 1998 to 2025, Bharat began reclaiming its soul. Today, as Bharatvarsh stands tall in the world, the message is clear: we can be modern without losing our roots, global without erasing our heritage, and progressive without abandoning our traditions.

The name “Bharat” is not just a word — it is a reminder that before there was a Republic of India, there was a civilizational land called Bharatvarsh, whose culture, philosophy, and spirit have survived centuries and now thrive again.